We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms.
With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. Consumers are at the center of everything we do. We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. For more, follow Kraft Mac & Cheese on Twitter Instagram and Facebook THE KRAFT HEINZ COMPANY: The new look will appear across social channels and on the website this summer and packaging will start to hit shelves in August. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” said Victoria Lee, Kraft Mac & Cheese Brand Manager. The changes were inspired by comfort cravers - the people who believe that comfort is crucial to feeling good, and who love a helping of simple nourishment to warm their bellies. The new look and feel evolves the brand and products to distinctively embody what positive comfort looks like: noodlefuls of delight that lift you up and make you happy inside and out. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset - the noodle smile, now even more delicious and dripping with creamy, cheesy goodness. The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. KRAFT MAC & CHEESE (Photo: Business Wire) KRAFT MACARONI AND CHEESE IS CHANGING ITS NAME AND ICONIC BLUE BOX INTRODUCING.
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