By April 2021, every major browser aside from Google Chrome that is based on Google's open-source Chromium platform had declined to implement FLoC. Google began testing the technology in Chrome 89 released in March 2021 as a replacement for third-party cookies. : 48 Despite "federated learning" in the name, FLoC does not utilize any federated learning. FLoC was being developed as a part of Google's Privacy Sandbox initiative, which includes several other advertising-related technologies with bird-themed names. It groups people into "cohorts" based on their browsing history for the purpose of interest-based advertising. For other uses, see Floc (disambiguation).įederated Learning of Cohorts Abbreviationįederated Learning of Cohorts ( FLoC) is a type of web tracking.
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